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Product news
22.01.2024  |  605x
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CEO Dr. Andreas Bastin talking to Masterflex employees about Hero@Zero

Masterflex one step ahead in the the circular economy.

The Masterflex Group’s consulting and solutions expertise is to be expanded by 2035 and products transferred to the circular economy.
With the Hero@Zero vision, the Masterflex Group is embarking on the path as a ”first mover” in the industry. In this way, we will also be one step ahead of the expected legislative changes - whether it is a plastics tax or the pricing of CO₂ emissions.

For us as a group of companies focusing on hose and connection solutions made from high-performance plastics, however, this also means another challenge: in the interests of our customers, this should be as economical as possible.

As Dr. Andreas Bastin, CEO of the Masterflex Group, outlines in an interview with Technischer Handel: ”This means developing overall concepts that prevent hoses from becoming exorbitantly expensive. By combining requirements management, the right choice of materials and ideal processing, we want to be able to supply cost-effective products that are as ecologically clean as possible in a circular economy.”

Our strategists have recognized the economic and political development as an opportunity to think further than just recycling. This is no easy task, especially in the field of engineering plastics. However, the CEO of the Masterflex Group knows that such an attitude does not yet apply to the entire industry: ”(...) the topic of sustainability is already present for many of our customers today, but we are clearly riding ahead of the big wave. There is currently little pressure to adapt, which is why customer interest is still low.”

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